Lely is globally renowned for their robotic milking machines that help farmers save time and money while improving the lives of their cows. For their new Certified Pre-Wwned program, they wanted to create a product launch video showcasing the incredibly meticulous process of cleaning and refurbishing used these robots and preparing them for a new life with future customers. The video combines timelapses, slow motion, and real time b-roll with interviews about the process, shot at Lely’s Certified Pre-Owned warehouse in Pella, Iowa.
Share This