Lely is globally renowned for their robotic milking machines that help farmers save time and money while improving the lives of their cows. For their new Certified Pre-Owned program, they wanted to create a product launch video showcasing the incredibly meticulous process of cleaning and refurbishing used these robots and preparing them for a new life with future customers. Collaborating with REL Productions, we co-shot and edited this video for them which combines timelapses, slow motion, and real-time b-roll with interviews about the process, shot at Lely’s Certified Pre-Owned warehouse in Pella, Iowa.
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